Last Updated: January 14, 2026
Howdy Alberta (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information1. This Privacy Policy explains how we collect, use, and safeguard your data when you visit or interact with our website (the “Site”) in accordance with Alberta’s Personal Information Protection Act (PIPA) and federal Anti-Spam Legislation (CASL).
1. Information We Collect
We collect information to connect you with the heart of Alberta. This includes:
• Personal Information: Name, email address, phone number, or other details you voluntarily submit through forms, listings, inquiries, or account registration.
• Business Contact Information: Under PIPA, business contact details (name, title, business address/phone) used to contact an individual in their professional capacity are generally not considered personal information. We collect this to maintain our directory.
• Usage Data: IP address, browser type, pages visited, and referring URLs collected automatically to improve Site performance.
• Cookies: We use cookies and similar tracking technologies to improve user experience and analyze website traffic.
2. How We Use Your Information
We use collected information for reasonable purposes including:
• Operating and maintaining the Site.
• Facilitating lead generation by connecting users with local service providers.
• Publishing and managing business listings and directory content.
• Responding to inquiries and providing customer support.
• Sending marketing communications (only with your Express Consent as required by CASL).
• Complying with legal and regulatory obligations.
• We do not sell or rent your personal information to third parties.
3. Consent and Lead Generation
By using our Site and submitting a form to a local professional, you are providing meaningful consent for us to share that specific information with that business. You may withdraw your consent for marketing at any time via the “unsubscribe” link in our emails.
4. Business Listings & Public Information
If you submit a business listing, certain information (business name, address, phone number, website, and description) will be publicly displayed on the Site. You are responsible for ensuring that submitted information is accurate and that you have the right to publish it.
5. Data Security & Mandatory Breach Notification
We implement reasonable administrative, technical, and organizational measures to protect your information.
• Breach Notification: In compliance with PIPA, if a privacy breach occurs that creates a “real risk of significant harm” to an individual, we will notify the Office of the Information and Privacy Commissioner (OIPC) of Alberta and the affected individuals without unreasonable delay.
6. Your Rights under PIPA
Alberta law gives you specific rights regarding your data:
• Access: You may request a copy of the personal information we hold about you.
• Correction: You have the right to request a correction to any inaccurate or incomplete information.
• Inquiry: You may ask how your information has been used or to whom it has been disclosed.
7. Third-Party Services
We use third-party tools (analytics, hosting, form tools) to operate the Site. These third parties have access to limited information only as necessary to perform their services and are governed by their own privacy policies.
8. Contact Information
For privacy-related questions or to exercise your rights under PIPA, please contact support@howdyalberta.ca.
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Disclaimer & Terms of Use
• General Information: The information provided on Howdy Alberta is for general informational purposes only. While we strive to keep information accurate, we make no warranties regarding the completeness, accuracy, or availability of any content or listings.
• No Endorsement: Howdy Alberta does not endorse, guarantee, or take responsibility for any business, service, or product listed in the directory. Any engagement with a professional found on this Site is a contract strictly between you and that business. Reliance on information found on this Site is at your own risk.
• Limitation of Liability: In no event shall Howdy Alberta or Mira Gratia Consulting Ltd. be liable for any loss or damage arising from the use of this Site or reliance on its content. External links are provided for convenience and do not constitute an endorsement.